Category Archives: Life

What is Victoria’s ‘Secret’?

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The Angels

The first words that come to mind when I think of Victoria’s Secret are; sexy, feminine, beautiful and extravagant.

The brand itself evokes a sense of girl power and allures you in with its thrills, lace, and not to forget to mention, the drop dead, gorgeous ladies who model the products. The Victoria’s Secret angel posse, includes models such as Adriana Lima, Candice Swanepoel, and in previous years Britain’s very own Cara Delevingne. So it’s no surprise that girls all over the world have been captivated by their never-ending legs and perfect curly blowdrys.

 

Buy the product to be that girl?

The amount of teenage girls I see whilst working in the Trafford Centre, walking past with the signature Victoria’s Secret bag is actually crazy, considering the products aren’t exactly priced to suit pocket-money. The less expensive of the Bras are priced around the £28 mark. So what is it that’s so special about the Victoria’s secret products?

“Buy the product to get to be like the girl so you get your man” (Wykes, Gunter, 2004;41)

👭#vsfashionshow @victoriasecret @doutzen @jeromeduran

A post shared by Candice Swanepoel (@angelcandices) on

There is no denying that girls are bombarded with messages and images through the media that attempt to dictate basically what’s hot, and what’s not. Not so much in primary school, but most definitely when you hit high school there is this overwhelming pressure to of had/have a boyfriend. And to of most definitely kissed a boy. You are surrounded by girl magazines offering kissing tips and dating advice. This was a whole new world for me when I was growing up, I was scared of my mum even knowing I was friends with boys never mind bringing a boyfriend home! Since I’ve got older though I’ve noticed that this pressure has built up even more so for young girls. Teenage girls now desperately want to look and act older than their years, it’s actually quite upsetting to think that in today’s society childhood is over so quickly. I scroll through Instagram and Facebook and see young girls with way too much make up on, sporting a crop top. It’s as though it has just become accepted as a norm in today’s  oversexualized culture. It seems that young girls are now more concerned about how many Instagram followers they have rather than becoming educated, independent, women.

Consumer Culture

Buying something from Victoria’s Secret is like buying into the angel lifestyle. The consumer culture that thrives in today’s post-modern society contributes to the idea of identity no longer being fixed. We adapt who we are by buying into different lifestyles, through clothes, music, hobbies etc. Constructing our very own perfect identity.  Which is why I think this is one of the reasons why the world is in love with Victoria’s Secret. We are in love with the thought of being as sexy and as confident as the Victoria’s Secret models. So, therefore by buying lingerie from the brand it makes us feel as though we are that bit closer to having them never-ending legs and that perfect curly blowdry.

Bibliography

Wykes, M. Gunter, B. (2004) The Media and Body Image. London: Sage

 

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Life without a phone

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BFF?

It’s hard to walk down the high-street, sit on a bus or go to a bar without spotting someone with their phone glued to their hand. The familiar glow from the screen shadowing their faces and the occasional smirk at a text. Lets face it, phones have become our BFF’s. They have wormed their way into our hearts and have settled into our coat pockets as part of our everyday lives. A smartphone gives you access to quite literally anything you could possibly want at the tip of your fingers.

The loss of a phone

The loss of a phone is pretty heartbreaking. Waking up after a night out and doing the usual clutch bag check to discover the absence of your phone is probably the most effective and quickest way to sober up. The best way however? Nope, most definitely not. Spending the morning trying to ring the club you was at the night before to see if your beloved phone is there, isn’t fun. Spending the morning constantly refreshing the Find My IPhone app, isn’t fun. But a wake up call? Definitely. I can assure you ever since that night I have been very careful about what, and how much I drink.

The death of a phone

After experiencing the loss of my phone myself I could sympathise with Daragh this morning when she announced her phone had decided to just turn itself off… completely… forever.

Utter devastation summed up in that one tweet. Daragh Mather told me

“I feel lost and stranded. I feel cut off from the outside world.”

You might view this as a bit dramatic, but I challenge you to go a day without your phone. I bet you wont even want to attempt it because they are so woven into our daily routines now.  The quick scroll through social media like it’s the morning newspaper as soon as you wake up. Sound familiar? If you do go phoneless for a day though let me know in the comments. It would be interesting to see if it made you feel out the loop too.

 

 

 

How I use social media

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I constantly have my phone in my hand refreshing various social media feeds to get a quick fix of the latest celebrity gossip or news. I find that Instagram and twitter both cater to what I want to get out of social media. Both sites give me an instant insight into what is happening throughout the day whether it be updates on a major news story on twitter, or a glimpse into a models shoot via Instagram.

Instagram for me is great as im interested in fashion, it allows me to follow a variety of fashion bloggers and get inspiration from their outfit posts. As well as this through following other people who are interested in fashion I have discovered new fashion brands to follow who aren’t as well -known as the big companies such as Topshop.

On twitter im guilty of loving a peak into celebrities lifestyles. Twitter is a powerful tool in finding out where celebrities are and what they are up to – I did in fact previously spend my days standing outside various hotels and radio stations waiting to catch a glimpse of One Direction. Slightly stalkerish looking back at it now! Now I use Twitter more for socialising with my friends and keeping up with what they are up too.