Category Archives: Fashion

What is Victoria’s ‘Secret’?

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The Angels

The first words that come to mind when I think of Victoria’s Secret are; sexy, feminine, beautiful and extravagant.

The brand itself evokes a sense of girl power and allures you in with its thrills, lace, and not to forget to mention, the drop dead, gorgeous ladies who model the products. The Victoria’s Secret angel posse, includes models such as Adriana Lima, Candice Swanepoel, and in previous years Britain’s very own Cara Delevingne. So it’s no surprise that girls all over the world have been captivated by their never-ending legs and perfect curly blowdrys.

 

Buy the product to be that girl?

The amount of teenage girls I see whilst working in the Trafford Centre, walking past with the signature Victoria’s Secret bag is actually crazy, considering the products aren’t exactly priced to suit pocket-money. The less expensive of the Bras are priced around the £28 mark. So what is it that’s so special about the Victoria’s secret products?

“Buy the product to get to be like the girl so you get your man” (Wykes, Gunter, 2004;41)

👭#vsfashionshow @victoriasecret @doutzen @jeromeduran

A post shared by Candice Swanepoel (@angelcandices) on

There is no denying that girls are bombarded with messages and images through the media that attempt to dictate basically what’s hot, and what’s not. Not so much in primary school, but most definitely when you hit high school there is this overwhelming pressure to of had/have a boyfriend. And to of most definitely kissed a boy. You are surrounded by girl magazines offering kissing tips and dating advice. This was a whole new world for me when I was growing up, I was scared of my mum even knowing I was friends with boys never mind bringing a boyfriend home! Since I’ve got older though I’ve noticed that this pressure has built up even more so for young girls. Teenage girls now desperately want to look and act older than their years, it’s actually quite upsetting to think that in today’s society childhood is over so quickly. I scroll through Instagram and Facebook and see young girls with way too much make up on, sporting a crop top. It’s as though it has just become accepted as a norm in today’s  oversexualized culture. It seems that young girls are now more concerned about how many Instagram followers they have rather than becoming educated, independent, women.

Consumer Culture

Buying something from Victoria’s Secret is like buying into the angel lifestyle. The consumer culture that thrives in today’s post-modern society contributes to the idea of identity no longer being fixed. We adapt who we are by buying into different lifestyles, through clothes, music, hobbies etc. Constructing our very own perfect identity.  Which is why I think this is one of the reasons why the world is in love with Victoria’s Secret. We are in love with the thought of being as sexy and as confident as the Victoria’s Secret models. So, therefore by buying lingerie from the brand it makes us feel as though we are that bit closer to having them never-ending legs and that perfect curly blowdry.

Bibliography

Wykes, M. Gunter, B. (2004) The Media and Body Image. London: Sage

 

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My MMU – Campus Style!

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Since I started at MMU in September I’ve noticed the vast array of individual styles and trends sported by students on the campus. Many of times I’ve found myself  thinking  ‘Omg I love her outfit!’ when I’ve crossed paths with someone in the Atrium Cafe or in the corridor. As well as having serious shoe envy on multiple occasions and having to stop myself from asking them where are they from and why don’t I have them on my feet? (can you tell shoes are my weakness.) I feel as though fashion is one way of expressing who you are as a person, which can be hard to do when starting the daunting journey into the unknown of uni life. You begin to question every possibility you could possibly question. So, when given the task to write a blog on ‘My MMU’ I thought it was the perfect way to showcase a small pick of campus style I’ve particularly took a liking to today!

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Style ProfileLatoya Mesquitta
Criminology and Sociology student at MMU

I love Latoya’s laid back approach to her outfit today! Which is reflected in the way she summed up her overall look ‘casual!’
Her cool,vintage bomber jacket (which previously belonged to her dad) adds an edge to this minimalistic outfit and totally scores points in the varsity/back to school look!

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Style ProfileLisa Murgatroyd
Fashion student at MMU

Lisa’s amazing statement coat caught my eye immediately! Not only does the floor skimming length fit right in with the bang on trend of duster coats, that have made an appearance for AW. But the sand tone of the coat goes hand in hand with the camel colour palette of the season. After chatting with Lisa I was surprised to find the coat was a bargain buy of just £10 from a charity shop! (jealous!) Her school girl, vintage look shoes complement this outfit perfectly. But it is obvious the coat does all the talking!

P.S – Anyone else dying to go charity shopping with Lisa or just me?

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Style ProfileAlicia Hattersley & Laura Jones
Both Multimedia Journalism students at MMU

I loved both Alicia’s and Laura’s overall looks today! I feel like they’ve struck the perfect balance between Autumn and Winter in their outfits – in this awkward ‘in between seasons’ period we are in. Both girls have mixed up cute, girly lace and frills, then adding a winter necessity on top, a stylish coat/jacket. Not only was this a no brainer due to Manchester having particularly dreadful weather today it also adds a variety of textures to their outfits.